Our Story

It started in 2016 with a simple observation. The electrolyte market was flooded with products packed with sugar, carbs, calories, and junk. While everyone else was adding more, we asked—what if we took the unnecessary stuff away?

Our team of formulating experts dug into the science of hydration and discovered something interesting. While glucose may help your body absorb sodium and fluids, it’s not the only way. Electrolytes like potassium, chloride, and magnesium hydrate effectively too—without spiking your blood sugar. 

So we created the first clean electrolyte products that were always zero carbs, zero calories, zero sugar, and zero junk. Just the essential minerals your body needs to help ordinary water work harder for you. 

Today, we’re a leading brand in keto hydration. Because sometimes the most powerful thing you can do is take away what doesn't belong.

Hydration isn’t just for hardcore athletes. It’s for everybody—the college student up late studying, the grandmother taking her morning walk, the office worker on a tight deadline, and the weekend warrior tackling a 10k. You don't need to be training for marathons to deserve clean, effective hydration. You can just be you.

That's why we made products for every moment of your day and every version of yourself. You might start your morning with our Daily Essentials formulas, get a protein boost in the afternoon from our Electrolytes + Protein Quick Sticks, and support recovery with our Keto & Performance line after your evening workout. All available in formats that fit your life—powder for home, quick sticks when you’re on the go, liquid drops for your favorite drink, or tasteless capsules when you just don't want flavor.

Whoever you are, whatever you’re doing, Hi-Lyte is here to help your water do more.

Making a hydration product is easy. Creating one with the best ingredients, serious science, and bright natural flavors (or no flavor at all)? That’s a heavy lift.

Hi-Lyte products are crafted by a team of scientists and dieticians, manufacturing specialists, and flavor experts—people who know how to make hydration both effective and enjoyable. 

And behind every product? The values that guide us—values shaped by our expert team. We believe in transparency, because you deserve to know what’s in your products and why. We value reliability, so you can count on formulations that do what they promise. And we’re all about versatility, bringing you different formulas and formats that let you hydrate your way. 

Welcome to a world where hydration helps every day feel a little more healthy.