Cleaning Up How We Hydrate
It started in 2016 with a simple observation. The electrolyte market was flooded with products packed with sugar, carbs, calories, and junk. While everyone else was adding more, we asked—what if we took the unnecessary stuff away?
Our team of formulating experts dug into the science of hydration and discovered something interesting. While glucose may help your body absorb sodium and fluids, it’s not the only way. Electrolytes like potassium, chloride, and magnesium hydrate effectively too—without spiking your blood sugar.
So we created the first clean electrolyte products that were always zero carbs, zero calories, zero sugar, and zero junk. Just the essential minerals your body needs to help ordinary water work harder for you.
Today, we’re a leading brand in keto hydration. Because sometimes the most powerful thing you can do is take away what doesn't belong.